STRETTA
“Live with passion, give with pleasure” is the mantra of this sophisticated, stylish, sexy, smart and sensual new designer collection made for the powerful, feminine and modern woman. In a partnership from seasoned apparel professionals, Eric Benarouche and Mayren Viray, this contemporary brand combines American ambition and aesthetic with European design sensibility and superior fabrication; resulting in first-class style at a sensible price.
“Stretta”, a word conveying sexiness, sophistication and energy in Italian, introduces a launch collection for fall 2011 consisting of dresses, skirts and leggings made from a uniquely developed, high-quality twist rayon stretch fabric in a variety of body hugging and eye-popping silhouettes. Drawing inspiration from a summer in St. Tropez the gentle notes of ivory, pink and beige jostle with rich shades of scarlet, violet and black. Couture details of premium stretch leather, supreme lace, Swarovski crystals and the finest hardware are added for unparalleled design. Filling a void in the market that matches quality and price, this collection is poised to become the must-have label for all women who want to feel sexy, stylish and smart.
ABOUT ERIC BENAROUCHE
CEO and Co-Founder of Stretta Apparel, Eric Benarouche brings over 30 years of fashion experience to the business. With a heralded career beginning in Paris, France, Benarouche has experienced success in all aspects of the fashion industry. Most notably, it is his proven track record with behind-the-scenes operations that has kept him a leading asset to global brands including Bisou Bisou, Hale Bob, Blue Cult and Antik Denim.
ABOUT MAYREN VIRAY
As Design Director and Co-Founder for Stretta, Mayren Viray brings 15 years of design experience, passion, culture and a life long love of fashion to the brand, which is evident in her impeccable style and refusal to compromise on quality. After launching Prey by Mayren Viray to critical and commercial success, Viray became the Director of Trend and Fabrics for Bebe, a title she held for six years. Leaving to manifest her vision of Stretta, Viray brings a new, fresh product to the women’s market that combines designer quality with an accessible price.
